Joy & Memories

Hi, welcome! We’re glad you found us. We’re Merlin’s Magic Wand, an international children's charity dedicated to creating magical experiences for children who need them most. We do this in partnership with Merlin Entertainments, and through three programs.  

Magical Days Out 

Magic On Tour 

Magic Spaces 

On this site, you can learn more about us and the work that we do.  

Want to get somewhere quickly? Use our buttons below to get to where you need to go. 

Want to be a part of something amazing? You’ve come to the right place.  

Getting involved is easy, and supporting our campaigns can be as simple as following us on social media at @merlinsmagicwandofficial  

But that’s not all. You can support Merlin’s Magic Wand by getting involved in our fundraising and awareness-raising campaigns too! 

Merlin’s Magic Wand is the children’s charity partner of the Merlin Entertainments Limited Group (“Merlin Entertainments”). We work closely with Merlin Entertainments' attractions to deliver the magic of amazing brands such as LEGOLAND®, Madame Tussauds and SEA LIFE Aquariums to eligible beneficiaries. 

Merlin Entertainments donates 100% of the Magical Days Out tickets to Merlin’s Magic Wand so that we can share the magic of the attractions with eligible families and other charitable organizations all over the USA. Merlin Entertainments also makes an annual donation towards our operating costs, which means that more of your donations go straight to our charitable programs.