Meet Our Team!
Hello! I’m Alyson Barber, Head of Merlin’s Magic Wand
I’m thrilled to welcome you to our website, especially to this page dedicated to the amazing team behind our three incredible programs.
In 2024, Merlin’s Magic Wand brought over 240,000 magical experiences to children worldwide! We launched two brand new Magic Space projects, one in New York, and one in Blackpool, UK. Our team delivered 135,000 Magical Days Out, and 95,000 children visited our Magic Spaces around the globe.
2025 is set to be even bigger and brighter! We’re ready to deliver even more magic, and we couldn't do it without the passion and dedication of our volunteers, charity champions, and all the amazing people who make this possible.
The Merlin’s Magic Wand team is a fun-loving, charity-minded group of professionals who are passionate about bringing joy to children. Want to learn more about these fabulous teammates? Meet them below and join us in creating even more magic this year!
Sarah (USA)
Partnerships & Fundraising Manager
By driving impactful partnerships & fundraising strategies that will provide smiles to children through magical experiences, we can bring joy to those who need it…
Elin (Global)
Magical Programs Manager
I love that MMW is a global charity and that we as a team get the opportunity to work with attraction teams worldwide. I love to hear stories from the families we support.
Amanda (Global)
Global Marketing & Engagement Manager
Making the world shine a little bit brighter for children who need it most.
Chandrika (USA)
Program Coordinator
I joined the Magic Wand team from Operations. I regularly volunteer and support great Foundation work, so this role is perfect for me.
Meet Merlin Entertainments
Our charity wouldn’t exist if it wasn’t for the guest-obsessed family attractions that are Merlin Entertainments. We LOVE what they do, and we’d love for you to learn more about how we partner with them.
Meet one of our families
"Liam, my husband and I had such a wonderful time at Legoland New York during their Halloween celebration. One of Liam’s favorite holidays is Halloween and he was so excited to see the Lego characters dressed up, go trick or treating and watch the shows! We had fun running, climbing and dancing around. The rides were great and the employees were fabulous! Liam was even lucky enough to see the lion we had drawn for the Halloween monster contest build and displayed by the local hospital all made out of Legos!
We are looking forward to going back one day because it started to rain and got too cold for Liam so there’s a few rides we still have to explore!
Merlin’s Magical Wand Day out made it so that we can enjoy the sights, let Liam be a kid, and have a blast without having to worry about finances, doctor appointments and allowed us to have a great family day!"
