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Meet Our Team!

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Hello! I’m Alyson Barber, Head of Merlin’s Magic Wand

I’m thrilled to welcome you to our website, especially to this page dedicated to the amazing team behind our three incredible programs.  

In 2024, Merlin’s Magic Wand brought over 240,000 magical experiences to children worldwide! We launched two brand new Magic Space projects, one in New York, and one in Blackpool, UK. Our team delivered 135,000 Magical Days Out, and 95,000 children visited our Magic Spaces around the globe. 

2025 is set to be even bigger and brighter! We’re ready to deliver even more magic, and we couldn't do it without the passion and dedication of our volunteers, charity champions, and all the amazing people who make this possible. 

The Merlin’s Magic Wand team is a fun-loving, charity-minded group of professionals who are passionate about bringing joy to children. Want to learn more about these fabulous teammates? Meet them below and join us in creating even more magic this year! 

Meet Merlin Entertainments

Our charity wouldn’t exist if it wasn’t for the guest-obsessed family attractions that are Merlin Entertainments. We LOVE what they do, and we’d love for you to learn more about how we partner with them.

Learn more about Merlin Entertainments

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