Meet The Team
Hello from our charity team, charity champions, trustees and more!
We create magical experiences for children who need them most.
To date, Merlin's Magic Wand has created over 1 million magical experiences for children who have needed them most. We are proud of our work that has supported the beneficiaries of over 800 charities and organisations, and we are on a mission to create more than before in 2024!
Our 3 programmes are delivered by the Merlin's Magic Wand charity team. People-loving, attraction-inspired, fun-tastic professionals, who love what they do!
Want to learn more about our wand-wavers? Say hello to our team below.
Alyson
Head of Merlin's Magic Wand
I'm Alyson, Head of Merlin's Magic Wand. It’s a joy to lead our amazing team and create magical experiences every day!
Amanda
Global Marketing Manager
Marketing Magic is an honour! We have brought laughter and love to the lives of so many children, but our aim is to raise even more awareness & do more than before.
Elin
Magical Programmes Manager
I love that MMW is a global charity and that we as a team get the opportunity to work with attraction teams worldwide. I love to hear stories from the families we support.
Justine
Magical Programmes Manager
It's my passion to create magic for children who need it. I love working with Merlin attraction teams on creating days out for children who deserve a little sparkle.
Georgi
Applications Administrator
Having worked with the team on secondment sharing Magical Days Out with families, I am excited to be joining the team full-time.
Ashley
EA & Social Responsibility Manager
I truly believe that every child should be able to experience real magic. My passion and focus for Child Life Therapy is to help children to find and make magic.
Rebecca
Charity Projects Manager
I am looking forward to managing Magic Spaces all over the world.
Hannah
Applications Administrator
Having worked in SEN schools, & with children who can benefit from the work of Magic Wand. I'm excited to provide magical programmes where I know they are needed.
Reggie
Fundraising and Engagement Coordinator
Putting the FUN into fundraising and Merlin's Magic Wand
Learn About the work of our Charity Champions
Charity Champions are Merlin colleagues from all over the world who volunteer their time to support the charitable work of Merlin's Magic Wand. We have Charity Champions in every country where Merlin has an attraction! And we would not be able to do the work we do on a global scale without their fundraising and awareness raising support!
Meet Merlin Entertainments
Our charity wouldn’t exist if it wasn’t for the guest-obsessed family attractions that are Merlin Entertainments. We LOVE what they do, and we’d love for you to learn more about how we partner with them.
Meet one of our families
“Our eldest sons Levi and Lucas who are twins, have severe autism and epilepsy. It means that we are their carers, as well as their dads.
It can often feel like we should be focusing solely on caring for them, and we don’t often take the time to enjoy family days out. So being offered a Magical Day Out was so exciting for us.
Our boys LOVE roller coasters, so we went on the Dragon Coaster at LEGOLAND Windsor three times in a row. Being able to go to the front of the queue and with boys being able to be themselves, and enjoy something that had been gifted to them, was emotionally overwhelming. This day out felt like all the birthday parties and events they haven’t been invited to were all happening at one time. And we’re extremely grateful”.
The Atwal-Brice family
