Meet The Team
Hello I'm Alyson Barber - Head of Merlin's Magic Wand
I’m thrilled to welcome you to our website—especially to this page, dedicated to the amazing team behind our three incredible programmes.
In 2024, Merlin’s Magic Wand brought over 240,000 magical experiences to children worldwide! We launched two brand new Magic Space projects, one in New York, and one in Blackpool, UK. Our team gifted over 135,000 Magical Days Out, and 95,000 children visited our Magic Spaces around the globe.
2025 is set to be even bigger and brighter! We’re ready to deliver even more magic, and we couldn't do it without the passion and dedication of our volunteers, charity champions, and all the amazing people who make this possible.
The Merlin’s Magic Wand team is a fun-loving, charity minded group of professionals who are passionate about bringing joy to children. Want to learn more about these fabulous teammates? Meet them below and join us in creating even more magic this year!
Amanda
Global Marketing Manager
Marketing Magic is an honour! We have brought laughter and love to the lives of so many children, but our aim is to raise even more awareness & do more than before.
Elin
Magical Programmes Manager
I love that MMW is a global charity and that we as a team get the opportunity to work with attraction teams worldwide. I love to hear stories from the families we support.
Fleur
Charities Finance Director
Working for a Merlin's Magic Wand allows me to apply my financial expertise and make a real, lasting difference in people’s lives.
Justine
Magical Programmes Manager
It's my passion to create magic for children who need it. I love working with Merlin attraction teams on creating days out for children who deserve a little sparkle.
Georgi
Applications Administrator
Having worked with the team on secondment sharing Magical Days Out with families, I am excited to be joining the team full-time.
Ashley
EA & Social Responsibility Manager
I truly believe that every child should be able to experience real magic. My passion and focus for Child Life Therapy is to help children to find and make magic.
Rebecca
Charity Projects Manager
I am looking forward to managing Magic Spaces all over the world.
Hannah
Applications Administrator
Having worked in SEN schools, & with children who can benefit from the work of Magic Wand. I'm excited to provide magical programmes where I know they are needed.
Reggie
Fundraising and Engagement Coordinator
Putting the FUN into fundraising and Merlin's Magic Wand
Learn About the work of our Charity Champions
Charity Champions are Merlin colleagues from across the globe who generously volunteer their time to support the incredible work of Merlin’s Magic Wand. With Charity Champions around the world, their fundraising efforts and dedication to raising awareness are essential to making our global impact possible. We couldn’t do what we do without their passion and commitment!
Thank you, Charity Champions!
Download Our Good News Stories
Coming Soon
Meet Merlin Entertainments
Our charity wouldn’t exist if it wasn’t for the guest-obsessed family attractions that are Merlin Entertainments. We LOVE what they do, and we’d love for you to learn more about how we partner with them.
