Joy, Connection, Memories

Hi, welcome! We’re glad you found us. We’re Merlin’s Magic Wand, an international children's charity dedicated to creating magical experiences for children who need them most. We do this in partnership with Merlin Entertainments, and through three progammes.

Magical Days Out

Magic On Tour

Magic Spaces

On this site, you can learn more about us and the work that we do.

Want to get somewhere quickly? Use our buttons below to get to where you need to go.

Merlin’s Magic Wand is the children’s charity partner of the Merlin Entertainments Limited Group (“Merlin Entertainments”). We work closely with Merlin Entertainments' attractions to deliver the magic of amazing brands such as LEGOLAND®, Madame Tussauds and SEA LIFE Aquariums to eligible beneficiaries.

Merlin Entertainments donates 100% of the Magical Days Out tickets to Merlin’s Magic Wand so that we can share the magic of the attractions with eligible families and other charitable organisations all over the world. Merlin Entertainments also makes an annual donation towards our operating costs, which means that more of your donations go straight to our charitable programmes.

Want to be a part of something amazing? You’ve come to the right place. 

Getting involved is easy, and supporting our campaigns can be as simple as following us on social media at @merlinsmagicwandofficial 

But that’s not all. You can support Merlin’s Magic Wand by getting involved in our fundraising and awareness-raising campaigns too!

I’m Amy Carey, based in Melbourne, Australia. I’m the Marketing Executive for Schools across Australia and New Zealand and the Force for Good Coordinator for Victoria. Being a Charity Champion for the past two years has been the most rewarding part of my work.

I not only deliver Magical Days Out at our Melbourne attractions but also integrate MMW into marketing initiatives—raising donations through ticket sales, featuring local charity partners in attraction photography, and organizing an annual Christmas present donation initiative for local organizations and hospitals.

One of my most memorable Magical Days Out was with the Make-A-Wish Foundation for ten-year-old Audrey, who has complex cardiac disease. Her wish was for a custom pink LEGO house and minifigure.

Since Audrey was based in Canberra, the wish took months to unfold. Our Master Model Builder and I met with her via video call to design her LEGO house. When Make-A-Wish flew her to Melbourne. She arrived before opening and stayed until closing—safe to say, she had an unforgettable time!

This wish was made possible by our LEGOLAND team, Master Model Builders, Chadstone, and our marketing & PR team, who even got her story on the evening news! Creating unforgettable experiences for children who need them most is the most rewarding part of being a Charity Champion. I feel truly honored to be part of Merlin’s Magic Wand and its incredible programs.