Joy, Play, Lifelong Memories
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Welcome, we’re glad you’re here!
We are Merlin’s Magic Wand, an international children’s charity dedicated to unlocking the magic of Merlin through play for children facing adversity.
We do this through three programmes that bring magic to children facing illness, disabilities, or adversity, creating joy and memories that last a lifetime.
✨ Magical Days Out
✨ Magic On Tour
✨ Magic Spaces
Our Partnership With Merlin Entertainments
Merlin’s Magic Wand is the children’s charity partner of the Merlin Entertainments Limited Group. We work closely with Merlin Entertainments attractions to bring the magic of iconic brands such as LEGOLAND®, Madame Tussauds, and SEA LIFE Aquariums to children and families facing life's toughest moments.
Merlin Entertainments donates 100% of Magical Days Out tickets to our charity and makes an annual contribution towards our operating costs. This support allows more of every donation to go directly towards delivering our charitable programmes worldwide.
Want to be part of something magical? You’re in the right place.
Getting involved is easy. Start by following us on social media @merlinsmagicwandofficial
to stay connected with our campaigns and the magic we create for children.
But that’s just the beginning. You can also make a real difference by taking part in our fundraising and awareness campaigns, helping us reach more children and share more unforgettable experiences.
Join us and be part of the magic!
Discover Magical Experiences
Romeo’s PAW-some Birthday Return to Chessington World of Adventures
There was something extra special in the air at Chessington World of Adventures Resort as returning guest Romeo celebrated his 8th birthday in unforgettable style.
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Amy’s Place in Miniland at LEGOLAND® Windsor Resort
On the quiet July morning, before guests filled the pathways and before the sounds of the park echoed across the resort, Amy’s family stood together as her Minilander was placed into Miniland.
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Riley's Return to Shrek's Adventure! London
It's always special to welcome a fan back, and for 8-year-old Riley, his return visit to Shrek's Adventure! London was one to remember.
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Tom's Enhanced Magical Day Out at Alton Towers Resort
At Alton Towers Resort, Tom's day became something far more meaningful than thrills and rides. It was a chance to step back into the rhythm of teenage life, surrounded by family, laughter, and moments that last long after the day itself.
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Eva's Make-A-Wish Visit to SEA LIFE Brighton
Eva’s wish to start her own YouTube channel came to life at SEA LIFE Brighton. In partnership with Make-A-Wish UK, Eva enjoyed a day designed entirely around her, capturing her first video and creating memories to last.
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A Morning of Joy at PEPPA PIG World of Play Leidschendam
Children from The Hague hospitals enjoyed a joyful morning at PEPPA PIG World of Play Leidschendam, with play, laughter, and magical moments away from hospital life.
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Alpha's Enhanced Magical Day Out at Alton Towers Resort
Alpha and his family enjoyed an unforgettable visit to Alton Towers with CBeebies meet and greets, Fastrack passes, and magical experiences that created lasting memories.
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Merlin’s Magic Wand and Gardaland Celebrate 50 Years of Magical Memories by Transforming a Hospital Playroom
In partnership with Gardaland, Merlin’s Magic Wand has transformed a Verona hospital playroom into a Magic Space celebrating 50 years of Gardaland, bringing over 2,200 magical experiences to children each year.
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Harvey’s First-Ever Aquarium Adventure at SEA LIFE Sydney
Three-year-old Harvey and his family enjoyed a truly magical day at SEA LIFE Sydney Aquarium, exploring the wonders of the ocean together for the very first time. With thoughtful support from the SEA LIFE team, their visit became an unforgettable adventure full of joy, discovery, and smiles.
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Four Days of Joy and Magic at Gardaland Resort with OTB Foundation
Four days at Gardaland turned into a powerful reminder that play is not just fun - it’s freedom, joy, and transformation for every child.
Read Blog"This day brought pure joy and healing to our family. After a very long and difficult medical journey, being able to laugh together, play, and simply enjoy being a family again meant everything to us. Seeing our children smiling and feeling carefree was incredibly emotional and special. It reminded us how powerful these moments of happiness truly are."
